Ohio State Fans Burn Couches; Chicago Bears Fans Give Them Away
Customers at Gonigam's World Furniture Mall loved the idea. To the tune of $300,000. That's the value of the furniture World Furniture Mall sold during the promotion. And, sure enough, the Bears went out and beat the Packers 26-0. The customers are all getting their money back.
So was Gonigam desperately rooting for the Packers to pick up a cheap score at the end of the game, just to save him the cash? Nope. Gonigam wisely bought insurance from a company that specializes in promotional giveaways. So it'll be the insurance company, not Gonigam, that's out the $300,000. If you saw an insurance agent at a sports bar cursing Brett Favre on Sunday, that might be why.