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Hawks Basketball Will Sell Its Soul

Dec 13, 2006 – 9:30 AM
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Bethlehem Shoals

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While it's Mutoni's business to hold down the Hawks beat, I had to chime in with this one. Between Josh Smith, Joe Johnson, Marvin Williams and, uh, Josh Smith, Atlanta's become my chief guilty League Pass pleasure. It's nice to see them semi-competent, but the appeal is all about holding your breath for those three to five plays a quarter.

Going against everything that an NBA team is supposed to believe in, the Hawks have actually made this the thrust of their marketing campaign. Although there are nods to teamwork and improvement, the message here is simple: lots of people will dunk and block, and you will enjoy this. Ladies and gentlemen, I now cautiously bid you to enter The Highlight Factory:



Perhaps some resourceful dude in their PR department thought this: "We've tried every other strategy to attract fans. Why not go for the lowest common jugular and just push our athletic potential?" Well, I didn't pass the bar, but I could offer this advice: try staying humble and inching towards the playoffs. That seems to be what works best these days.
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