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Not the Big Ten. The Big Ten, of all places, encompassing corn-fed middle America, has rolled out Talib Kweli for the second straight year. Have a look:
Of course, I'm not sure of the objective of any of these ads for particular conferences. My guess is that back in the day, some conference was feeling pretty good about themselves (probably the SEC) and bought a TV ad, then the rest of the conferences decided that they had to keep up with the joneses, so they all started doing it, and at no point along the way did anyone ever ask themselves, "What the hell are we accomplishing with these ads?"
But still, if you're going to do it... well, you can't do it much better than bringing in Kweli. Well done again, Big Ten.
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