Gilbert Arenas Sells Himself
The above video is the Gilbert Arenas edition of a new series of adidas ads that I think are positively beautiful. I hadn't seen the Gilbert ad, or any of the others ... I'm not sure if they just haven't debuted here yet, or if it's because I DVR everything and skip through the commercials. But I'm glad I saw this. If I should stumble across them on the DVR sometime, I will actually stop it to watch these commercials. I love them.
There are a bunch of them -- the Lionel Messi, David Beckham, and Saint Margarets ones being my favorites -- in the series. Maybe it's just me being soft, but these just make me feel good. Everything is perfect ... the music, the colors, the athletes tone of voice, the cartoons ... the adidas advertising people have won me over. I'm not even a big Gilbert Arenas fan, but this commercial, more than anything else he's done, has me buying that he's an earnest, grounded, underdog. Even Beckham -- Beckham, of all people -- seems sweet and lovable. Amazing.
Big thanks to Hoops Addict for the pick-up.