Hard to tell if it's simple out of confidence or hesitation. Either way, here's the commercial that launched the sneaker business as we know it. Yeah, there was that Magic/Bird joint the year before, but it's got none of the high-concept flash that's defined the modern shoe game. It's two guys playing basketball. Big deal. Here, the stirrings are faint, but you definitely can see a certain kind of advertising getting born.
DaniBoxx has a ton of other classic Mike commercials uploaded, including this goofily epic Lil' Penny spot.
Mar 17, 2007 – 1:16 AM
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