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AT&T: We have rights! NASCAR: No you don't!
AT&T: But the contract does not contain language preventing a logo change if Cingular's ownership structure changes.
NASCAR: But we told Richard Childress Racing specifically that the grandfather clause applies to the Cingular brand only, and not if the company's name changes--and we have the paperwork to prove it.
AT&T: But we want to pour money into your sport!
NASCAR: Great! Come to the Busch or Craftsman Truck series! Your money is no good in Nextel Cup.
They're joking, right?
Bye-bye, AT&T.
New sponsors, come on down!
How about a few more Fortune 500 companies that are not in the sport yet--the ones that don't conflict with any "official" NASCAR sponsors?
- Wal-mart
- IBM
- Hewlett-Packard
- Dell
- Microsoft
- Intel
Got more ideas for RCR?
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