MyBowlAd.com: Get Your Super Bowl Ad Cheap

Proving once more that the Super Bowl isn't about the game so much as the spectacle that surrounds it, three random dorks with a web site, a YouTube account and a dream have decided to launch MyBowlAd.com raise money to buy a 30-second spot in the Super Bowl. Projected price: $2.7 million.

Their method of raising money? Reselling the ad space in the form of signs that will be held up through the ad, Subterranean Homesick Blues-style, and T-shirts that the sign holders will wear. It's the Million-Dollar Web Page, Super Bowl-style, and with each sign getting about one second of airtime, everybody who blows $100,000 on a sign in this commercial will be certain that no one will remember any of them.

Of course, these guys may be counting on that, since they want you to visit the web site and click on the links of companies that gave them money. It's just dumb enough to work...

And who will be holding up these signs? Well, it could be you. The MyBowlAd.com guys are running a YouTube contest to determine who will hold up signs next to big time Internet celebrities like the Numa Numa guy, the Evolution of Dance guy, and the One Red Paper Clip guy. (What, no Sarah Spain? Was she not "Web 2.0" enough for this?) So if you want to be a part of this without blowing five- or six-figure sums of cash on an ad in it, go make a fool out of yourself on camera and post it as a YouTube response. It beats streaking for Golden Palace, and you probably won't get arrested for it. You might even get your 15 minutes of fame.

Or you might just be another random fool on YouTube. You'll be in good company. Trust me on this one...

(Props to the gang at NewTeeVee for finding this. Say, there's a geek argument for you: who's built the bigger blog empire, Om Malik or Jamie Mottram? The world may never know...)