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On Saturday afternoon NBC showed the Ottawa Senators-Buffalo Sabres NHL playoff game. At least, it showed most of the game. But when Ottawa-Buffalo went into overtime, NBC didn't go with it, instead shifting hockey over to Versus and showing the pre-race festivities at the Preakness. (NBC's Buffalo affiliate stayed with the Sabres game.)As you'd expect, hockey fans who don't live in Upstate New York and don't have Versus are furious. But NBC made the right decision for one simple reason: A lot more NBC viewers care about the Preakness than the NHL playoffs. As the Globe and Mail reports:
In terms of audiences, there's a huge gulf between viewership for an NHL playoff game, even one as important as Saturday's, and a major U.S. event such as the Preakness.NBC will earn a rating of about 5 (percentage of U.S. households tuned in) for its Preakness telecast. The NHL playoffs on NBC is producing an average rating of less than 1.5.
I personally would rather watch overtime of an NHL playoff game than the quasi-celebrities NBC gives us before big races, but I'm in the minority. Horse racing is more popular in the United States than hockey, and as long as that's the case, the networks should give the viewers what they want.
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