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A few weeks ago, as I purchased tickets to the Saints/Rams game in New Orleans this November on StubHub, I wondered how teams could sit idly back knowing people were re-selling their tickets for gross profit on the Internet (for the record, I paid $70 apiece and a limb for $35 tickets). Historically, there's never been a profit a sports team hasn't liked, and if they could find a way to make extra money on something like ticket sales, why not?Little did I know that the wheels have already been set in motion. If you live in St. Louis, take solace in knowing that, at the very least, the Rams and Cardinals will be making money twice on ticket sales. Each team will be offering a re-sell option for ticket holders who can't use their tickets. After you pay the team for your tickets, you can bring the tickets back to them, where they'll sell them to someone else for whatever price you set. They take a "convenience" commission. You keep the profits. It's like Flip This House, but you don't have to think about pastel-themed dining rooms or what tile to use in the master bath.
This is being made possible by the repeal on scalping in Missouri, although scalping in front of stadiums (or as I like to call it, the black market without all the fun of drugs or prostitution) will still be a no-no -- this is an Internet-only venture. The San Francisco Giants, in a move that contradicts the city's decidedly bohemian (read: dirty hippy) ethos, have already been using a system like this.
I'm really trying to find a reason to be indignant about this, but I can't come up with anything good. The system is literally identical to StubHub, a service I use fairly often. If someone is willing to pay more than face value for an event, that's their right. The seller sets their price for a good, the buyer decides whether or not to pay it, and the middleman takes a piece for the trouble. Let's hear it for the free market!
Still, I feel dirty knowing that teams are profitting twice on ticket sales. Something about it just doesn't seem right. Any anarchists out there care to conjure up some reason for me to want to rebel against the system for this?
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