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Several months back The FanHouse reported that Yahoo! was negotiating to purchase Rivals.com. That effort stalled for unknown reasons, although it was speculated that questionable business practices by a Rivals executive had tripped the deal.
However, several more months have passed and the two sides have reached a suitable agreement. What it all means is anyone's guess, but the acquisition makes a little more sense than the Scout.com/MySpace merger reported recently in this space.
Rivals is already publishing some content on the Yahoo! Sports platform but I haven't seen Yahoo! content circulate in Rivals sites. These are strange days where recruiting sites - once the basement business and realm of the 900 number for updates - sell for millions of dollars to former Silicon Valley search engines gone big business.
I have yet to locate a sale price but will update this as we find out more about this merger.
Update: TechCrunch reports that Yahoo! paid $100 million to complete the sale. A very gracious hat tip to reader Jason of Eleven Warriors.
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