Wow. Who knew Saturday's Pepsi 400 at Daytona International Speedway would be the last--at least for the next 10 years?
Move over Pepsi, your 49 years are up. It's time for Coke to step up to the plate and show NASCAR what it's made of:
Coca-Cola has bumped Pepsi out of racing's Daytona 500 as the Atlanta-based beverage company puts the pedal to the metal on its NASCAR marketing.Woohoo! Ca'ching!
In a deal expected to be announced today, Coke has bought pouring and marketing rights at Daytona International Speedway and nine other tracks owned by International Speedway Corp.
By 2011, Coke will have all but five tracks that host NASCAR's elite Nextel Cup Series, which will be renamed the Sprint Cup next year.
...
Coke and International Speedway Corp. declined to provide financial terms.
A Pepsi spokesman could not be reached for comment.
Pepsi will apparently still sponsor victory lane at ISC owned speedways, which means Gatorade still rules and Coke's Powerade is still shut out.
And seriously? California Speedway has to be one of the only two ISC Pepsi hold outs? Ah well ... life could be worse. I'll still bring my own Diet Coke and a smile.
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