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MDS is in Bristol for an ESPN Media Workshop. Here's his latest dispatch from behind the cameras of the Worldwide Leader.It's a sign of the incredible growth of the ESPN brand that at the Worldwide Leader's media event in Bristol today, someone asked if we could expect to see an ESPN brand of food.
Although the answer seems to be no ("We have not done any ESPN food products. Don't know if we ever will" was the ESPN senior vice president's answer), the mere fact that people can ask and answer -- with a straight face -- a question about a Berman Burger or other ESPN-oriented foods is amazing.
More amazing: It'd probably sell. Really, don't you think that the ESPN brand is so strong in the sports world that if they do roll out their own line of snacks to enjoy while you're watching the game, those snacks will be a success? ESPN executives say they don't just want to slap their label on anything. I think they'd do it if they're confident sports fans will buy it.
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