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After scratching out the AL east's worst record, the Devil Rays weren't about to jack up ticket prices for 2008. But they are re-instating their parking fee at the Trop with one environmentally-friendly twist: Cars with more than four passengers park for free.
"We were talking about a lot of things and the idea got thrown out," [Senior VP Mark] Fernandez said. "We thought we'd walk the talk about being green, and it became a really cool thing for families."
For vehicles with less than four passengers, the cost will be $10 for the main lots and $5 for remote lots, the same as it was before Stuart Sternberg bought the team and made the free parking offer for the 2006 season, and extended it a second season, costing the team an estimated $2-million per year in revenue.
Despite the fact that the product on the field has yet to climb out of the division cellar, the Rays offer one of baseball's best deals: A family of four can see a game for 36 bucks, get free parking and, if they choose, bring in their own food and drink. A far cry from places like, for example, Fenway Park, where $36 would just about get you a couple hot dogs and beers.
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