The one-trick pony is back to kick ESPN on ABC while they're down. Way down:
ABC's broadcast of last Sunday's Pep Boys Auto 500 NASCAR Nextel Cup race at Atlanta Motor Speedway earned a final Nielsen Media Research rating of 4.0 ...20%?! Can't blame that one on
20 percent lower than the 4.8 NBC earned for the same race in 2006.
So ... what do you want to blame it on?




