The Super Bowl is a mass market spectacle that usually draws in nearly every American demographic, but rarely satisfies any one of them. The Ultimate Super Bowl examines what would happen if the NFL could focus on one demographic at a time.Target audience: Hard-core football fans.
Ultimate Super Bowl: For starters, the Ultimate Super Bowl for hard-core fans wouldn't feature any of those much-celebrated Super Bowl commercials. That's not what the real fans tune in for. Ditto for the halftime show. Let's axe the musical numbers and replace them with analysis of the first 30 minutes of the game.
What the broadcast would feature is Ron Jaworski as the analyst. Jaws is universally praised as the man who has put the Xs and Os back into Monday Night Football, and he's a treat for fans who care more about a quarterback's throwing mechanics than his girlfriend.
And as for the game on the field? The Ultimate Super Bowl for real fans would feature the two best teams in the league, which, with all due respect to the Giants, we don't have right now. The Giants beat the Cowboys and Packers fair and square, but both of those teams would give the fans a better game against the Patriots than the Giants will.
Chances of anything like this happening: For the no commercials part, zero, unless the Super Bowl goes pay-per-view some day. But giving the hard-core fans what they want as far as graphics and announcers may be only as far away as the day when technology gives us the option of multiple audio feeds when we watch TV. That technology already exists for bilingual audiences. Why not expand it to include those who like Xs and Os, and those who like fluff?




