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The Super Bowl is a mass market spectacle that usually draws in nearly every American demographic, but rarely satisfies any one of them. The Ultimate Super Bowl examines what would happen if the NFL could focus on one demographic at a time.Target audience: Fox executives.
Ultimate Super Bowl: For Fox executives, it's all about eyeballs. They want as many people watching the game as possible, not only for the commercials that companies pay for, but also for their own efforts to promote their other programs.
So Patriots-Giants is a good match-up, in the sense that it has two of the most attractive teams from a ratings perspective, although Patriots-Cowboys or Patriots-Packers probably would have done a little better. But at this point, the most important thing is that the game stays close enough that people keep watching into the fourth quarter. A blowout would be bad, a close game would be good, and overtime ... Fox executives can dream, can't they?
One other note: Fox executives don't want to be hauled in before Congress and fined by the FCC the way CBS executives were four years ago after Janet Jackson's breast appeared on TV for half a second. So the folks at Fox hope the halftime show is non-controversial.
Chances of anything like this happening: Considering that the Patriots are two-touchdown favorites, it seems fairly unlikely that the Giants will make it a down-to-the-wire thriller. But at least Tom Petty is unlikely to have a wardrobe malfunction.
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