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Is EA Chasing a Sports Game Monopoly?

Feb 27, 2008 – 6:15 PM
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David J. Warner

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When EA Sports paid out for an exclusive license with the NFL and NFLPA in 2004 -- a license that was extended two weeks ago -- many gamers asked whether Electronic Arts' monopoly over NFL video games might hurt the quality of the Madden series in the long term. So far, though, it hasn't hurt sales.

However, it appears one exclusive sports license just isn't enough for EA. The Redwood City, CA, company has launched a hostile takeover attempt of Take Two Interactive, the game publisher that distributes Rockstar Games' Grand Theft Auto series. Take Two owns 2K Sports, which releases a number of high-profile video games based on NBA, NHL, MLB and NCAA licenses -- several of which consistently get better reviews than their EA Sports rivals. Should EA manage to acquire Take Two, EA Sports could find itself with exclusive licenses for the NBA, NHL, MLB and NCAA.

If you play sports video games, this should bother you. Competition is usually the only thing that drives developers to create better games. If that competition disappears, your favorite games might never get any better.

Gamers will pay $60 for a mere roster update only so many times. If this deal goes down, let's hope it doesn't ruin the potential creativity in the sports game market.

(H/T: Ars Technica)
Filed under: Sports
Tagged: EASports, Madden

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