Clark Kellogg Gives Western Kentucky Buzzer Beater a Lame Name (Hey! That Rhymes!)
Yes, Kellogg came up with "Much Clutch," and his on-air partner, Greg Gumbel, could barely conceal his contempt. And I have to say, Gumbel was right not to be impressed: Just because the words "much" and "clutch" rhyme, that doesn't make it a catchy name, and "much clutch" is a phrase that could be used to describe basically any big play in any sport. Try again, Clark.
Hat tip: The Big Lead.




