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NASCAR on Fox has had a better start to its broadcast season over 2007, and no one is completely sure why.The ratings have jumped 5.7% on average -- including the rain-plagued Auto Club 500 -- over last year's numbers. There isn't much that has changed in the sport that I'd think would increase ratings. A new car? More foreign drivers at the back?
Those don't seem like plausible reasons. Maybe it has something to do with Hendrick Motorsports being winless so far, or even the fact that Dale Earnhardt Jr. even has a legitimate shot to win races right now.
People tire quickly of watching the same winner in each race especially when its Jimmie Johnson winning two of the first five in 2007, or Jeff Gordon starting from the pole in two of those races.
Sure Carl Edwards has won two in 2008, but he's penalty after winning at Las Vegas kept people involved, not bored.
With the exception of the Daytona 500, Fox's coverage hasn't been overloaded with commercials and the work done by the crew has been pretty solid. Face it -- Mike Joy, Larry McReynolds, and Darrell Waltrip have been around since 2001 and they have the most chemistry of any NASCAR broadcast team.
Could it be Roush's resurgence? Consistent start times? Tony Stewart's fugly hair?
Regardless, more people watching the sport right now, and that can only be a good thing for the 2008 season and beyond.
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