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CBS Needs a Big Final Four to Avoid Lowest NCAA Tournament Ratings Ever

Mar 31, 2008 – 9:26 AM
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Michael David Smith

Michael David Smith %BloggerTitle%


With the exception of any game Stephen Curry plays in, this has been a fairly boring NCAA Tournament, lacking in Cinderellas and buzzer beaters and the other things that make March Madness great.

And CBS, which pays huge money to broadcast all 63 Tournament games, is feeling some pain. Michael Hiestand of USA Today reports that this Tournament is in danger of being the lowest rated ever, at least if you don't include the 2003 games that were preempted by CBS News coverage of the Iraq war. Through Saturday's games, CBS was down 11% from last year.

The good news, of course, is that the Final Four teams -- Kansas, Memphis, UCLA and North Carolina -- are the four best teams in the country, and are capable of giving us two great games on Saturday and a great championship game on Monday night. But if the Tournament closes with three blowouts, it's going to be painful for CBS.
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