Update 9/3: Yes, it's officially the Oklahoma City Thunder. Click through to see the logo.
The word on the street for all of you
That's because, as KOCO-5 in Oklahoma City is reporting, it appears as if the NBA's newest franchise name will be the "Oklahoma City Thunder."
The registrar for all of the NBA's Internet domain names reserved okcthunderbasketball.com and okcthunderbasketball.net on July 10, according to information gleaned from whois.net.Now, the first thing that came to my mind when I heard "Oklahoma City Thunder" was "Oooooo ... incredibly loud and completely harmless noises created by nature! I'm terrified!" (At least the Sonics were fast.)
CSC Corporate Domains describes itself as a domain name management company for corporations, law firms and intellectual property professionals. It is the registrar of record for nba.com and all other domains managed by NBA Media Ventures, LLC.
Then I realized that by naming their team the "Thunder", Clay Bennett was going for an all-out barrage of AC/DC at home basketball games. ("Thunderstruck", obv.) Which I totally back.
And, potentially more practically is the fact that the NBA prefers names like "Bobcats.com" and "Hornets.com" for obvious marketing purposes. "Thunder.com" redirects to "Thunder.net", which appears to be a Silicon Valley communications company.
Now, if I'm the owner of Thunder.net, I'm probably willing to take a couple thousand bucks off David Stern's hands so fans don't have to type okcthunderbasketball.com every single time they want to check out their favorite team.
So: decent enough name? Check. Rockin' theme music potential? Double check. Readily available WNBA nickname (Lightning!)? Triple check. Looks good to me. Plus, I hear thunder is technically soulless, so this kind of works well.