If there's any sort of benevolent spirit guiding us in this existence we call life, Brett Favre won't still be under center when the Jets christen their new stadium in 2010. That doesn't mean, however, that one of the marks in the Jets' "Pro Trade" column didn't represent the shiny structure being built in the Meadowlands.I'm not enough of a cynic (though I'm close) to suggest that the Jets' reasoning for acquiring Favre was strictly economical. I believe that they think, no matter how much I disagree, that Favre will make them considerably better.
Still, it certainly doesn't hurt that the Jets will need a full account of good will with their fans when they roll out the information on personal seat licenses later this month. The Giants have already announced their plan, with costs ranging from $1,000 to $20,000 per seat just to have the right to buy the actual season tickets. Though the Jets sent out a survey to current and potential ticket holders, and promise to incorporate some feedback into the plan, you can expect their prices to be comparable to, if not more than, the Giants'.
But context is everything. A Jets fan preparing for 16 games of Chad Pennington and Kellen Clemens might react with a little more vitriol when seeing the sure-to-be exorbitant prices the team is foisting on him/her. But with the current state of delirium here in New Jersey, apprehension is likely to diminish, purse strings are likely to loosen. This is how, ladies and gentlemen, you go about charming the pants off of an entire fanbase. This, ladies and gentlemen, is how you "wag the dog."
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