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Nike's Beijing Presence Outshines Adidas

Aug 9, 2008 – 7:17 AM
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Enrico Campitelli

Enrico Campitelli %BloggerTitle%

FanHouse blogger Enrico Campitelli Jr. is on the scene in Beijing for the 2008 Olympics.

Adidas is an official sponsor of the 2008 Olympics here in Beijing but Nike has a much more remarkable presence throughout the City.

On a trek through many of Beijing's different shopping areas I came across four Nike stores and only two Adidas stores. The display setup at Nike had dozens of mannequins -- including LeBron, Kobe, and Yi replicas -- sporting the Olympics jerseys of their respective countries. While the Nike store had a distinctly Olympic vibe to it, the Adidas stores didn't really scream Olympics or China nationalism.

Pictures of the Nike displays as well as a small sampling of Adidas after the jump.

In addition to the store display differences, Nike had a huge presence inside one of the local malls. There was a model half track setup in the middle of one section and boxers, BMX racers, and tennis players setup in another section.

These are simply my own observations but you can read all about the big dollar sneaker war taking place in China all over the Internet.

One of Nike's displays in the middle of a Beijing mall:

More Nike displays in mall:

Gnarly biking dude in the mall:


And finally the best Adidas display I saw featured the fabulous Gilbert Arenas:

And the Agent Zero stand in full:
Filed under: Sports

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