The agreement [with ESPN] includes Chick-fil-A TV commercials during the show and a live shot of a Chick-fil-A fan interaction area. Event staff in "College GameDay" and Chick-fil-A co-branded uniforms will escort a crate carrying the mascot head for Corso's announcement.Total cheese, but then so is the entire Lee Corso repertoire. This move should fit right in.
Chick-Fil-A now sponsors a bowl game (aptly named the Chick-fil-A Bowl in Atlanta) and will also sponsor the Chick-fil-A College Kickoff, an annual affair in Atlanta to begin the college football season. The normally secretive GameDay location dance is a wash as the article states GameDay will be in Atlanta for that game (August 30) during the first Saturday of college football this year.