After taking last season off, the LeBron's characters have made their return. In this ad for the Nike Air Zoom LeBron VI, the LeBron's character Biz LeBron romances Pussycat Doll Nicole Scherzinger. Here's the spot:
Honestly, I love this ad because it does two things that most shoe ads don't do these days. First, it's funny and memorable. It was a brilliant move to use Scherzinger in the spot. Tons more people will watch the spot just because she's in it. Next, it actually highlights the shoe effectively. I can't tell you how many shoe commercials I see that don't highlight the shoe enough.
HT: Skeeter and BDL
Biz LeBron and the Pussycat Doll
Nov 3, 2008 – 5:21 PM
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