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Rangers Fashion Shoot Echoes the Era of Sasson Designer Jeans

Nov 11, 2008 – 12:00 AM
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Eric McErlain

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Pictured above are Scott Gomez, Henrik Lundqvist, Markus Naslund and Wade Redden of the New York Rangers, all gussied up for their appearance in this month's issue of Men's Journal where they'll be part of a promotional spread aimed at getting the male 18-35 demographic to buy more suits.

A couple of thoughts: first, Sean Avery must be very jealous. Second, this isn't the first time the Rangers have dived into the world of fashion en masse. Let's hop in the time machine and travel all the way back to the Spring of 1979, where the Broadway Blues captured Manhattan's imagination as Phil Esposito, Ron Greschner, Anders Hedberg and Don Maloney skated whilst wearing the hottest designer jeans on the planet -- Sasson.

The spots were so successful, the players were invited back for a second go:

UPDATE: In my haste to post this, I failed to note that Orland Kurtenblog had already made the same connection.
Filed under: Sports