The 1978 Heisman winner and College Hall of Famer made an absolute mockery of the ceremony when Sam Bradford was presented this year's trophy, hooting and hollering "Boomer" repeatedly until a fellow Oklahoman finally responded "Sooner" (based off of the school's fight song).
Not surprisingly, this isn't the first time Sims has lampooned the presentation with his rah-rah antics. When the trophy was presented to quarterback Jason White in 2003, Sims did the same exact thing.
Video of the clowning and a rundown of message board vitriol after the jump...
If I had to sum up my initial reaction in one word, it would have to be "Wow."
You stay classy, Sims. Even after someone from the crowd replied to him, he bellowed forth a couple more times. While Bradford was approaching the podium, the TV moment somehow became about Sims' chants drowning out the applause for Bradford.
Look, nobody has forgotten the great seasons Sims had at both Oklahoma and in the NFL. But this wasn't a time for Sims to relive his glory years; it was a time to honor the new class of outstanding college players. To me, it's vaguely like a little kid pitching his team to their first Little League championship, only to see his obnoxious uncle/coach keep the trophy in his mantle.
But don't just take my word for it, let's go through some of the forum comments ...
After Sims' NFL retirement, he fell on some hard times -- including bankruptcy and trouble with wives. We may have to add barred from Heisman ceremony the next time someone from Oklahoma is up for the award.
But hey, there's always a boomin' good time down at Billy Sims BBQ!
"Sooner or later, we'll get ya."
H/T: Video Longhorn
Tom Pidgeon, Getty Images
John Atashian, ESPN
Tony Tomsic, Getty Images
Malcolm Ali, WireImage/Getty Images
Mike Powell, Getty Images
Dave Weaver, AP