No Wonder the Coyotes Lose All That Money
I love having NHL Center Ice. I can watch any game I want, and many of them are in HD.
For some reason, a ton of the Phoenix Coyotes' broadcasts are available in high-definition. I don't mind one bit, because Dave Strader and Darren Pang make for one of the best local broadcast teams you'll find anywhere in the NHL.
Many teams have taken to using their local broadcasts to hype big-time ticket specials. Even with attendance and television ratings doing okay in the NHL, there are many teams struggling to fill their buildings. Phoenix is one of these teams. There are reports they will lose upwards of $30 million this season.
In an effort to strengthen their ticket sales, the Coyotes have petitioned the league to have the Red Wings in town for all 41 home dates produced a rather bizarre series of television ads.
The good thing about them is that they probably appeal to younger kids. The bad thing about them is that younger kids don't have money.
Oh, and they're kind of dumb.
Video after the jump.
This ad is currently running to promote something called the "Howliday Pick 'Em Plan". It features Viktor Tikhonov of the Coyotes and some weird puppet.
I'm sure the phones are ringing off the hook.
Another example of this rather bizarre ad campaign is this one, which was used to promote a ticket special for the Coyotes' game the day after Thanksgiving against Colorado. Pierre just doesn't have much of a shot.
My wife and I laughed out loud at both of these, but they're clearly not working. Empty seats are prevalent at practically every Phoenix home game. Hopefully, the locals will start turning out in bigger numbers. Ticket prices there are among the lowest in the league, and this is an emerging young team.
Of course, it wouldn't hurt if the Coyotes came up with a better gimmick to sell tickets.