When the photo of Michael Phelps taking a hit off a bong surfaced, some people saw a harmless activity that's pretty common for a 23-year-old, while others saw an Olympic hero tarnishing his legacy. But the Kellogg's company saw an opportunity to preen itself on its moral rectitude.Kellogg's, you see, was already scheduled to end its promotion with Phelps and other Olympians this month, but by announcing the parting of ways with Phelps right after the photo became public, Kellogg's could portray itself as a supporter of the war on drugs.
There's just one problem for Kellogg's: Not everyone likes the war on drugs. And that means Kellogg's has received a whole lot of phone calls from people expressing their displeasure with the company. Here's the recording you hear when you call Kellogg's:
(Listen here.)"Thank you for calling the Kellogg Company. If you would like to share your comments regarding our relationship with Michael Phelps, please press one to speak to a representative. If you are calling about the recent peanut butter recall, please press two now. Otherwise, press three or stay on the line. Thank you."
Ryan Grim of The Huffington Post notes that the ordering would seem to indicate that Kellogg's customers are more concerned about the company's decision to dump Phelps than they are about tainted peanut butter. Several organizations that support changes to America's drug laws are calling for a boycott of Kellogg's, and there's a Facebook group devoted to boycotting Kellogg's as well. At this point, Kellogg's must wish it had just let Phelps' contract expire quietly.




