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Maker's Mark Mocks Michigan Football

Feb 25, 2009 – 7:45 PM

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Will Brinson %BloggerTitle%

Rich Rodriguez and the Michigan football team had a tough year. They didn't go bowling, they had their first losing season in like 40 years, the starting quarterback is transferring and, well, you get the point: not a fun year to be a Wolverine fan.

Of course, Ohio State and the kind folks in Columbus are always there to rub a little salt in the wound. And they teamed up with Maker's Mark whiskey to do so, posting a hilarious monstrosity of a billboard on a downtown building. (Big photo after the jump.)

And it reads:

Here's to football season.

Especially Michigan's.

Um, so, yeah, that's funny as all get out. The only thing, though, that I wonder about is: did Maker's Mark consider exactly how many Michigan fans drink their brand of whiskey? Because, as hysterical as the ad is, it is most certainly alienating a group of large group of fans who probably like to drink whiskey.

On the bright side, they're locking themselves into bourbon of choice for the Buckeye market.