Of course, Ohio State and the kind folks in Columbus are always there to rub a little salt in the wound. And they teamed up with Maker's Mark whiskey to do so, posting a hilarious monstrosity of a billboard on a downtown building. (Big photo after the jump.)
And it reads:
Here's to football season.
Um, so, yeah, that's funny as all get out. The only thing, though, that I wonder about is: did Maker's Mark consider exactly how many Michigan fans drink their brand of whiskey? Because, as hysterical as the ad is, it is most certainly alienating a group of large group of fans who probably like to drink whiskey.
On the bright side, they're locking themselves into bourbon of choice for the Buckeye market.