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Mar 13, 2009 – 8:03 AM
The above video is the first ad in the NBA's new campaign for the stretch run, asking "Where Will Amazing Happen This Year?" (LeBron versus Boston seems like a good guess.) According to the league, it's the first instance in which all the networks showing NBA postseason games (ABC, ESPN, TNT) will run the same thematic campaign. Later in the postseason, the ads will include some historic plays as well. Can't wait to see what else they pull out. (Also, to be honest, I can't wait to see the parodies.)
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