General Motors couldn't afford to buy ad time during the Super Bowl. It bailed on a nine-year endorsement relationship with Tiger Woods, whose almighty golf bag had been adorned with a Buick logo. The automaker is mired in doomsday hell, a symbol of America's economic crisis. But how utterly fascinating that GM is conducting business as usual with the one sports event that probably would survive the apocalypse.March Madness.
Also known as, six overtimes in Madison Square Garden ending at 1:20 a.m.




