The Jacksonville Jaguars showcased their new uniforms live (via the interwebz!) Wednesday. And it would appear, fashion aside, that Wayne Weaver and the powers-that-be in north Florida are highly interested in appealing to a fanbase that is logically disappointed by the team's performance last year. Weaver spoke of finding an "identity" with these uniforms, and based on the write-up from Vic Ketchman, Sr. News Editor at Jaguars.com, several of the changes in store for the new uniforms were based on fan reaction.
Ketchman asked rhetorically about fans wanting "teal jerseys at home" the "black look" and noted that both of those will return. The Jags plan on sporting the teal jerseys at all eight home games in 2009, while they will wear black pants and white jerseys on the road.
Weaver attributed the changes, as noted above, to the team finding a more "permanant identity."
"We should establish a more permanent identity so that when you see us on TV, you know this is who we are," Weaver said of the thinking that went into the uniform change. Weaver said the team had watered down its image through the years. "We felt we had lost some of our identity. It was time to look back and say who are we? We challenged the staff of the NFL to tweak our uniform so it would stand the test of time.Now, far it be from me to criticize fashion (Wallabee's are still cool, right?); Stephanie Stradley did a much better job of breaking down inherent manliness of the teal look than I ever could. But to me, there's something far more intimidating about a team wearing all black jerseys, versus, you know, a light blue color. Although maybe the teal will keep quarterback David Garrard from sweating as much, which seemed to be a problem last year.