Advertisements on NBA Jerseys? Not Yet
The NBA will follow suit, right? Well, maybe. League spokesman Tim Frank told me there are no plans for corporate branding on NBA player jerseys. But the league has studied the idea for several years and will continue to look it. Mavericks owner Mark Cuban said he loves the idea and even joked that for the right price, FanHouse can get on the front of Dirk's jersey. Let's make a deal, provided those magnificently awful Hefty bags of 2004 stay retired.