Kobe Bryant: The commercial failure of Kobe Doin' Work made it apparent No. 24 needs much more face time. Can he get an ad campaign, maybe something with a puppet? It's evident Kobe can only get the media and popular culture attention he deserves by winning a championship. (Let's be honest, though: after that 2002 championship jacket, Kobe doesn't deserve to touch the trophy ever again.)
Andrew Bynum: Drew really needs Kareem to get off his back. Oh, did I say Kareem? I meant Nicole Narain. It's hard to show on the pick-and-roll with a playmate on your shoulders!
Lamar Odom: If the Lakers lose, Odom could average 20/10/5 and still be accused of malaise, or laziness, or (unfortunately) dimwittedness. With L.O.'s Last Big Contract coming this summer, dude really needs his team to win.
Adam Morrison: The perks that come with being named the Council of Irrelevant Busts Who Nonetheless Win a Championship Within the First Three Years of Their Careers (C.I.B.W.N.W.C.W.F.T.Y. for short) are amazing. Plus, with immediate past-president Darko Milicic potentially fleeing for Europe, there could be an open board position. Wicked!
Pau Gasol: Someone must undo the damage done by Mark Madsen.
Trevor Ariza: Ariza is clearly the most important NBA player of our time. Well, of this series. Kind of. "TrevAr!" (the exclamation point is silent) has already earned a serious payday in unrestricted free agency this summer. But killing Rashard Lewis and Hedo Turkoglu softly these next few weeks could make July less dramatic, and more lucrative.
Mitch Kupchak: A championship (technically) without Jerry West will finally give Kupchak the confidence to demand a reserved parking space at Staples. (Yes, this is a big series for Mitch.)
Luke Walton and Derek Fisher: More TV time, more attention, more stalkers. Wait ... that's not a good thing. Well, if it appears Luke and Derek are attempting to throw the series, we'll know why.
Shaquille O'Neal: Shaq's anger at Dwight Howard's identity theft and sniveling hate for Stan Van Gundy far eclipses the big fellow's age-old dislike for Kobe, Bynum and Kupchak. (That's definitely one method to escape Diesel's doghouse: just wait for him to pick a fight with someone new.) I'm not sure what Shaq necessarily has to gain from a Lakers victory, other than some schadenfreude. I just felt it needed to be pointed out how many people involved in this series have been the target of Shaq's barbs at one point or another.
Sasha Vujacic: Currently, the second most prominent Slovenian to win an NBA championship is Beno Udrih. The Slovenian National Bureau of Slovenian Pride and Honor has offered up a substantial reward for the man who displaces Beno on this list. Vujacic, Dragic: the race is on.