Texas Is Tops in Sports Revenue
According to a report in the Birmingham Business Journal on Monday, the Longhorns rank No.1 in football revenue and overall revenue based on 2007-08 numbers. Texas generated $72.95 million in football revenue and $120.28 million overall.
Ohio State came in second in overall revenue with $117.95 million, followed by Florida with $106.03 million.
But before we read too much into those numbers, let's keep in mind the profit differs greatly from the revenue generated. The Longhorns do a great job of bringing it in, especially in football and men's basketball, but they also spend a lot.
All we have to do is look at football, where Mack Brown and his staff have consistently been among the best paid and not very many expenses are spared for the department's top money maker. The Longhorns generated $72,952,397 million that academic year, but had expenses of $20,049,651 thus leaving a net of $52,902,746.
Then when you look at the overall numbers, the $120,288,370 million generated seems mind-boggling. But the department had expenses of $100,982,596, leaving a profit of $19,305,774.
Any way you look at it, those numbers are still impressive especially when most athletic departments across the country do well to break even. Most end up in the red.
But what seems to be working in the Longhorns' favor is a philosophy that was adopted years ago in which the department decided to not carry as many varsity sports as most of the major schools. Texas supports 20 varsity sports, which is the minimum that's sanctioned by the NCAA.
According to the school, UT has 328 male athletes and 295 female athletes for a total of 623, which is 39 percent less than Ohio State and 24 percent less than Stanford.