Have you seen the commercial for this year's All-Star Game yet? If not, here's a brief summary. A hand comes out of the sky and pulls the Gateway Arch out of the ground. It turns out that the Gateway Arch is a magnet that can attract baseball players and fans to it. (A special magnet.) The hand moves it all around America, picks up a bunch of people, then dumps them all on the Busch Stadium turf while Albert Pujols stands there and scowls. It's amazing.It takes a minute to watch, but an eternity to comprehend. Fortunately, The Dugout's Speculation Station is here to help. Your Dugout is after the jump, and so is the video.
The Dugout
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brian_bar_bannister: Hello, friends. I'm glad you could make it. How have your summers fared? |
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DelgadoServeSomebody: I have been sidelined for much of the season by what they refer to as "hip malaise." |
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AChipOffTheOl'_erJones: I have suffered several nagging injuries this season. In fact, I have pulled three different muscles that the medical community didn't know existed. I was awarded an honorary doctorate! |
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brian_bar_bannister: Exciting! I am presently enjoyed a 3.87 ERA! |
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DelgadoServeSomebody: Please to stow your 3.87 ERA inside of your anus, sir. |
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brian_bar_bannister: Very well. I hereby initiate the third Speculation Station! |
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AChipOffTheOl'_erJones: Huzzah! |
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DelgadoServeSomebody: Here's to an enlightening discussion, gentlemen! |
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brian_bar_bannister: Today's subject: the full-length commercial for the 2009 All-Star Game. |
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brian_bar_bannister: I will begin proceedings. |
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brian_bar_bannister: Item #1. The commercial begins with a scene at Citizens Bank Park. The Phillies are playing the Yankees. However, I don't recall the Yankees playing in Philadelphia this season. |
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AChipOffTheOl'_erJones: This is crucial, because a gentleman in the stands is shown filling out what is obviously intended to be this year's All-Star ballot. |
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DelgadoServeSomebody: I just looked it up. The Yankees have not played at Citizens Bank Park since June 21, 2006. At that time, the venue of the 2009 All-Star Game had not yet been disclosed. |
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brian_bar_bannister: I suggest, then, that this is an anachronism. As such, the events depicted in this commercial did not take place in the real world, |
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AChipOffTheOl'_erJones: Seconded. |
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DelgadoServeSomebody: Item #2. The Gateway Arch in St. Louis has been uprooted and is hovering over the field. It seems to attract players and fans alike. |
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brian_bar_bannister: It appears as though the Arch is meant to attract people to the All-Star Game, which of course is being held in St. Louis. But how? |
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AChipOffTheOl'_erJones: It's a magnet, I suppose. The Gateway Arch looks kind of like a horseshoe magnet...you know, kind of. |
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brian_bar_bannister: Kind of a stretch, man. |
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AChipOffTheOl'_erJones: Well, you know what? I didn't write this stupid ass commercial. |
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DelgadoServeSomebody: Gentlemen, please! This is a forum of civilized discussion, not an argument over who did or did not write a commercial about the Gateway Arch being a magical flying magnet. |
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DelgadoServeSomebody: Which is yet another interesting sub-topic: humans aren't physiologically attracted by magnets. Clearly this is a different sort of magnet. |
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brian_bar_bannister: Well, it's based in St. Louis. Perhaps the Arch Magnet attracts seedy convenience stores and dilapidated warehouses. |
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DelgadoServeSomebody: Seconded. |
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AChipOffTheOl'_erJones: Item #3. Before the Arch Magnet arrived, the Yankees were batting, correct? |
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brian_bar_bannister: Correct. |
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AChipOffTheOl'_erJones: Well, after the Arch Magnet is shown, a Yankees player is shown with a baseball glove on the field. This is like three seconds later. And he's clearly not in the bullpen, because the bullpen in Citizens Bank Park is walled off. |
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DelgadoServeSomebody: Hmm. Well, we've already established that the Arch Magnet is an anomaly, the physics of which we cannot entirely comprehend. |
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brian_bar_bannister: Perhaps in addition to its magnetic powers, it also emits continuity errors. |
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AChipOffTheOl'_erJones: Seconded. |
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brian_bar_bannister: Item #4. A hand! A hand is holding the Arch Magnet! Whose hand is it? Is the Arch Magnet being moved by God? |
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AChipOffTheOl'_erJones: No. It's being moved by Mr. Hands. Remember Mr. Hands? From the "Mr. Bill" sketches on Saturday Night Live? |
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DelgadoServeSomebody: I cast a vote of dissent! It's God! God is moving the Arch Magnet! |
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AChipOffTheOl'_erJones: Oh, okay, let me get this straight. God wants people to go to the All-Star game, so he turns the Gateway Arch into a MAGICAL MAGNET THAT ATTRACTS HUMAN BEINGS and dumps them in Busch Stadium? Couldn't he just snap his fingers and do it? |
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DelgadoServeSomebody: Um. It's kind of an Adam's Rib sort of thing. |
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AChipOffTheOl'_erJones: Rrrrright. |
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brian_bar_bannister: Sorry, sir. The measure passes by a vote of 2 to 1. Mr. Hands is holding the Arch Magnet. |
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DelgadoServeSomebody: sigh damned humanists |
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DelgadoServeSomebody: Item #5. After leaving Citizens Bank Park, the hand is dragging the Arch Magnet across a bunch of farmland. That's nice of him. |
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brian_bar_bannister: Haha, yeah. "Hmm, anything worth picking up across flyover country? Nope! Smell you later, dips**ts!" |
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AChipOffTheOl'_erJones: haha stupid rural people |
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AChipOffTheOl'_erJones: Item #6. The hand moves the Arch Magnet to Wrigley Field. The Mets' David Wright and Jose Reyes jump on with ease; however, none of the Cubs make it. |
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DelgadoServeSomebody: Yeah. At the thirty second mark, we can clearly observe Ryan Theriot, Derrek Lee, Rich Harden, and Geovany Soto running to catch the magnet. To no avail. |
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brian_bar_bannister: Sorry, Cubbies! The giant magical apparatus has stared into your souls, and it doesn't like what it sees! Have fun in yuppieville, losers! |
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brian_bar_bannister: Item #7: Does this whole business remind anyone else of the Rapture? |
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AChipOffTheOl'_erJones: Item #8. The hand moves the Arch Magnet to Wrigley Field. The Mets' David Wright and Jose Reyes jump on with ease; however, none of the Cubs make it. |
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DelgadoServeSomebody: Maybe this is how it ends. Maybe the righteous are picked up with an enormous magnet and unceremoniously dumped in St. Louis. |
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AChipOffTheOl'_erJones: Item #9. The Arch Magnet travels to some park in Los Angeles. There's a stage with signs that say "VOTE" on it. |
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DelgadoServeSomebody: I've never actually seen an All-Star Game voting booth. Is that what they're like? Are they Dierks Bentley concerts? |
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brian_bar_bannister: Matter unresolved. Finally, Item #10. The Arch Magnet returns to St. Louis. The hand shakes the magnet, and everyone clinging to it is flung to the ground. |
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AChipOffTheOl'_erJones: Does this strike anyone else as macabre?
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AChipOffTheOl'_erJones: That's quite a drop. Those people are going to die! They're going to die! |
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DelgadoServeSomebody: And Albert Pujols is watching this grim spectacle with a stoic expression on his face. Is he an evil sorceror of some sort? Does he hold lordship over this giant hand and its magical horseshoe magnet? |
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brian_bar_bannister: I don't know how else a man can attain an adjusted OPS+ over 200. |
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AChipOffTheOl'_erJones: Seconded. |
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brian_bar_bannister: Final thoughts, friends. How should we interpret this commercial. What is it? |
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DelgadoServeSomebody: Well, granted, it's a strange commercial. It clearly boasts high production value, but it's stupid. |
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DelgadoServeSomebody: That said...to be honest, once I watched it the second time through, I almost got goosebumps. I'm not sure what it was. Perhaps an amalgamation of my love of baseball, my love of this country, however deeply seated, and appreciation of special effects. |
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brian_bar_bannister: And somehow, it was the song -- some ordinary, radio-ready song -- that brought it all together. |
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AChipOffTheOl'_erJones: That's exactly it. It's the music. If the music were different, we would not be having the same discussion. |
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brian_bar_bannister: Oh? |
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AChipOffTheOl'_erJones: Here. Do this. 1. Put the video on mute. 2. Open "Come To Daddy" by Aphex Twin in a different tab. 3. Fast-forward it to about the 3:50 mark. 4. Go back to the All-Star Game commercial and hit play. |
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DelgadoServeSomebody: okay here goes |
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DelgadoServeSomebody: AAAHH |
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brian_bar_bannister: AAAHH |
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DelgadoServeSomebody: AAAHH |
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brian_bar_bannister: AAAHH |
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AChipOffTheOl'_erJones: AAAHH |
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DelgadoServeSomebody: AAAHH |
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brian_bar_bannister: AAAAAAAAAAAAAAAAHHH |








