I have no idea how long Twitter will be around -- NFL teams are cracking down on player, media and fan usage -- but I will enjoy the mindless entertainment it provides in the meantime.
A perfect example: last week, Terrell Owens used Twitter to defend himself against Jim Rome, who made note of the abysmal ratings for VH1's "The T.O. Show" on his nationally syndicated radio show.
"Keep hating jimmy romeo! while u're @ it, tell the people really how ratings r calculated & how ridiculous & inaccurate u r about my show."(Random aside: remember the self-righteous English majors predicting the end of the world when everybody started using e-mail last decade? Grammar and sentence structure somehow became unimportant because of the immediacy of the medium. I'm pretty sure these people are mobilizing as Twitter grows in popularity.)
To be fair, after two episodes, "The T.O. Show" finished 798th in cable rankings, tying the 5 AM showing of "Fresh Prince." I think that's a clownable offense, even if Jim Rome is doing the clowning.
Good news, though: ratings are up! Via the T.O. Tweet Machine:
Ratings of #TheTOShow & the alleged not-so good ratings according 2 jimmy romeo. Yo jimmy, talk about my show & this linkIf you're too lazy to click the link, here you go: for the week of August 9, the "T.O. Show" had 1.8 millions viewers for the Monday, 10 PM ET showing. "Rome Is Burning," Jim Rome's half-hour ESPN teevee show, pulled 965,000 viewers on that same Monday in the 4:30 PM ET time slot.
I eagerly await Rome's response, hopefully via Twitter. (Best-case scenario: the ESPN Twitter Memo will prevent Rome's rebuttal. I think that's something we can all support.)