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Phil Jackson Is Going to Scare Hipsters Away From the New T-Mobile Android

Aug 26, 2009 – 8:00 AM
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Will Brinson

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Phil JacksonGoogle and T-Mobile have a lot of work to do in terms of PR if they want to catch up with RIM and Apple for a share of the smart phone market. The BlackBerry -- in all its forms -- and the iPhone are, clearly, head and shoulders above anyone else. Which is why T-Mobile busted out the big dogs for their newest myTouch Android commercial.

And yes, by "big dogs" I mean "a rather terrifyingly unhip group that features Whoopi Goldberg, Phil Jackson and Jesse James." Look, they're big names, but when a 60-something NBA coach is the most relevant celeb in your commercial, well, you've probably got a marketing problem or two. Via Techcrunch.

Filed under: Sports

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