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Monday night's Brett Favre soap opera set a record as the most watched cable telecast ever.Neilsen Media Research estimates that some 21.8 million people watched Favre's Minnesota Vikings defeat his old team, the Green Bay Packers, 30-23, giving it a national rating of 13.2. Not surprisingly, the game did a 58.3 rating in Minneapolis and a 49.7 rating in Green Bay.
The ratings should give a shot in the arm to ESPN and its corporate parent, the Walt Disney Co., which moved the program to ESPN in 2005 after 36 years on the ABC network. The entertainment conglomerate has long viewed ESPN as a cash cow.
Moreover, ESPN could not have asked for a better story than Favre's return against the Packers, for whom he played 16 seasons. After his disastrous foray with the New York Jets, many fans wondered whether he still had the skills that make him a sure-fire Hall of Famer.
There are millions of witnesses Monday that saw that Favre is not ready for the scrapheap by a long shot.
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