LeBron-Shaq Show a Work in Progress
"I'm the Big Witness Protection Program," he said, playing off the Nike ad extravaganza for LeBron James. "I've come here to protect the King."
Works for me. Given their collective magnitude in pop culture, it's hard to fathom that Shaq, maybe the greatest entertainer ever known to sports, has arrived in middle-market Ohio to join hands with James, who soon will push aside old man Tiger Woods as the most prominent athlete in the land, if not the world. But this is the unusual bond that happens when the Cavaliers feel extreme urgency to win an NBA championship for James, so he doesn't flee next summer for New York -- and the Phoenix Suns only feel urgency to watch their bottom line. Shaq is shipped to Cleveland for a few pierogies, and, suddenly, a beleaguered town that hasn't won a major sports title since 1964 becomes pro basketball's epicenter.