Bill Simmons Appears on Colbert Report

Bill Simmons is becoming like Brett Favre in the sense that ESPN is shoving him down our throats.

(Except in Simmons' case, it's for his new book, not for his annual coming-out-of-retirement announcement. Unlike Simmons, however, Favre doesn't block random bloggers from following his Twitter account. Moving on...)

And last night he landed on the Colbert Report to talk about his new 700-page basketball book with the world's favorite "fundit."

What resulted was a pretty fantastic interview, particularly when you consider that Simmons managed to stop Colbert in his Air-Bud-mentioning tracks with an "I've got two pages comparing Teen Wolf to Kobe Bryant" line. You could even tell that Colbert was asking if that was real as they cut away, and he somehow managed to let the interview run long, which almost never happens.

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Now, I know that he's doing most of these public appearances simply for book publicity, but having seen Simmons on television roughly 8,432 times in the last week, I'm going to go ahead and refuse to stop stating that ESPN will -- after he gets some post-book-tour rest -- give him his own show on ESPN Boston.