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To Elevate His Legacy, LBJ Must Do NYC

Nov 6, 2009 – 11:01 PM
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Jay Mariotti

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NEW YORK -- It felt like a recruiting trip, the one he never had when he bypassed college for the NBA. Only this process involved the world's most glamorous arena, a 10-story Nike billboard out on Seventh Avenue and a hip-hop mogul like no other, ready to tell LeBron James that New York is a "concrete jungle where dreams are made of ... there's nothing you can't do.'' Every time James plays Madison Square Garden, with rapper homeboy Jay-Z sitting in the front row with other celebrities, the scene transcends sports and becomes an entertainment blowout.
Filed under: NBA, Sports

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