Vaccaro: adidas Wrong With MJ's Son
Sonny Vaccaro speaks from experience.
"What a PR nightmare for adidas. This should have been a no-brainer,'' Vaccaro said. "It's nothing but a personal thing against Michael Jordan.''
At issue is the recent decision by adidas to severe its relationship with the University of Central Florida, which has a contract that requires all of its athletes and coaches to wear adidas products.
In the midst of negotiating a new six-year, estimated $3 million contract, adidas officials notified the school this week that its longtime relationship was ending because of the athletic department's decision to allow freshman basketball player Marcus Jordan -- Michael's son -- to wear the family's Jordan Brand (Nike) shoes.
"Adidas never would have done this to a bigger school, but they figured they could pick on a lesser known like UCF,'' Vaccaro said. "They wouldn't have tried this at the University of Florida. It's just not right what they have done. These contracts always have some wiggle room for exceptions like this.''
Vaccaro, through the years, has worked for Nike, adidas and Reebok, serving as the go-between for schools and the shoe companies. He orchestrated the first school/shoes/apparel contract in 1987. It was between Nike and the University of Miami. It started a trend that has benefited schools for many years. He also did many of the same contracts for adidas.
Vaccaro, 70, is best known as the founder of the first national high school all-star basketball game -- the Dapper Dan Roundball Classic. He is retired and living in California.
"Any of the shoe contracts that I ever did always allowed for exceptions,'' he said. "It's absolutely the wrong fight at the wrong time. Look, I don't have any allegiance to any of the shoes now. In fact, this case (with Jordan) reminds me of when Nike tried to hide that video of someone dunking on LeBron James. They should all use some common sense.''