Taking a page from Jason Giambi's PR handbook, Tiger Woods apologized Wednesday, he just didn't say for what. Just a hunch, but maybe this has something to do with the rate at which women are coming forward to admit having affairs with Woods.
On his web site Tiger avoided specifics: "I have let my family down and I regret those transgressions with all of my heart. I have not been true to my values and the behavior my family deserves. I am not without faults and I am far short of perfect. I am dealing with my behavior and personal failings behind closed doors with my family. Those feelings should be shared by us alone."
Vague enough, right? Vaguer, it turns out. Last night, the term "transgressions meaning" made its way to sixth on Google Trends, presumably because Tiger's highfalutin' locution was enough to distract millions of readers from the real story.
The lesson: when you're a celebrity and need to issue an apology without really apologizing, make sure you use plenty of fancy words. People will spend more time googling definitions than actually reading the statement. And eventually they'll just give up. Scandal averted.