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Bloomberg Wades Into Fantasy Baseball

Dec 13, 2009 – 10:00 PM
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Ed Price

Ed Price %BloggerTitle%

INDIANAPOLIS -- Bo Moon is an avid fantasy baseball player. And an engineer at Bloomberg.

And about a year ago, he wondered if he could apply Bloomberg's technology in analyzing financial data to baseball statistics.

The result was unveiled Wednesday at the baseball Winter Meetings. Bloomberg showed demos of two products: one for teams that can go as far as finding what pitch sequences a particular pitcher throws, and one for fans that can help them look at player trends to help them with their fantasy teams.

The consumer product is for sale now (http://www.bloombergsports.com/ or http://mlb.com/bloombergsports/) and will go live in late January or early February. The cost is $20 for the draft kit, $25 for the in-season tracker or $30 for both.

It includes a news ticker -- customizable and using Bloomberg's many news sources -- and ways to chart player performances in statistical categories. And users can look at upcoming pitching matchups to see which hitters it favors or compare sets of players when trying to decide whom to pick up.

Meanwhile, Bloomberg is offering a free trial of its "professional" version to teams. Through a partnership with MLB Advanced media, Bloomberg gained access to "Pitch F/X" data and is offering clubs various ways to crunch the numbers.

Teams can compare players, look at trends in a stock market-type graph and even create their own statistical forumlas. Hitters' and pitchers' hot zones and spray charts can be sliced and diced by type of pitch or velocity. And pitch sequences can be analyzed -- what does he throw after a fastball, or after a first-pitch foul? And the tool can chart pitchers' release points.
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