A brief history of EA Sports' support of embattled endorser of their products, Tiger Woods. On December 2, the company released the following statement: "Our strong relationship with Tiger for more than a decade remains unchanged. We respect Tiger's privacy, we wish him a fast recovery and we look forward to seeing him back on the golf course."
Fifteen days later came a more measured take from an EA spokesperson: "We respect that this is a very difficult, and private, situation for Tiger and his family ... At this time, the strategy for our Tiger Woods PGA Tour business remains unchanged."
And EA Sports' "relationship" with Tiger might change again, depending on the results of a recent customer survey.
Via Kotaku, two questions of particular interest to the video game company:
1) EA SPORTS made a Tiger Woods video game. Has the controversy made your impressions of EA SPORTS more or less favorable, or has it had no impact?And the responses will almost certainly dictate EA Sports' next move. Tiger Woods PGA Tour is supposed to be released next summer. Worst case, according to Doug Aamoth of Crunch Gear:
2) Has the controversy made you more or less likely to buy a Tiger Woods related video game in the future?
"My theory is that instead of searching for a new cover athlete, EA will simply name the game PGA Tour 11 and make the box art some famous hole on a golf course or something. That's all well and good for the console versions but let's not forget that the computer version has gone all-online, all the time and is still named Tiger Woods PGA Tour Online. If that changes, we'll know that trouble's afoot between Tiger and EA."