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In what may turn out to be the most talked-about Super Bowl commercial this year, late night rivals Jay Leno and David Letterman appeared together in an ad for Letterman's Late Show -- with Oprah Winfrey sitting between them.
The commercial consisted of Letterman on a couch with Oprah complaining that he didn't like his Super Bowl party. When Oprah admonishes him, the camera pans back to reveal that Leno is on the couch with them, and Leno says, "He's just saying that because I'm here."
It's nothing short of amazing that Leno and Letterman both agreed to do a commercial together. Although they were friends as young stand-up comedians in the 1970s, Leno and Letterman really do, by all accounts, dislike each other personally. And in recent weeks their rivalry has heated up, with Letterman ripping Leno's handling of the late-night shift at NBC, and Leno taking a potshot at Letterman's marriage that Oprah, on her show, said should have been beneath Leno.
But if there's one thing Letterman and Leno (and Oprah) have in common, it's that they want attention for their shows. And nothing generates more attention than a good Super Bowl commercial.
POSTSCRIPT: Letterman and Oprah have appeared on the Super Bowl couch before:
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