Sunday evening's Super Bowl between the Colts and Saints -- which the Saints won 31-17 -- has been declared the most watched TV program of all-time. The overnight rating, according to the Los Angeles Times, was a whopping 46.4, which is the largest overnight figure since the Giants and Broncos played Super Bowl XXI all the way back in 1987. Last season's game between the Steelers and Cardinals scored an overnight rating of 42.1, but once the final numbers were released it was revealed to be the most watched game in history -- with 98.7 million viewers. Now that the final count is in, however, we've learned that Super Bowl XLIV was much more than simply the highest rated Super Bowl. The series finale of M*A*S*H, long-standing record-holder of the most watched program in TV history, drew 105.97 million viewers. The Nielsen ratings have revealed that Sunday's Super Bowl drew 106.5 million viewers.
As is this isn't insane enough, CBS has released a statement with more details on the event. In the final 15 minutes of the game, the rating score was 50.6, meaning that more than half of the households in the entire country were tuned in. This number also had a 71 share for the audience. Translation: an incredible 71 percent of the televisions in the entire nation were set to the Super Bowl.
New Orleans topped the list in terms of ratings, with an estimated 82 percent of TVs on the game. Washington, Nashville, Indianapolis and Columbus followed.
The feat is much more impressive when you consider all the alternatives. Back in the 1980s, it was pretty easy for major sporting events to garner gargantuan ratings, but nowadays there are literally hundreds of other channels from which viewers can choose -- not to mention the options the Internet provides. The fact that there are so many people watching one game in 2010 shows the NFL is truly a monster company.




