Warriors to Host LGBT Night
But the NBA has kept itself on the forefront of culture in comparison to the other leagues as well. Technology, game-innovation, and social issues. So it shouldn't be totally surprising that the Golden State Warriors are working with a San Francisco gay basketball association to sponsor LGBT night at the Oracle. All proceeds will be donated to a center supporting those afflicted with AIDS/HIV.
Now, we are talking about the Bay Area, so this isn't the same as say, Oklahoma City or San Antonio hosting a LGBT night. And it is the Warriors, so it's not like they're getting great value. But it's the simple fact that these events are held, and in fact, this isn't the first LGBT night in the NBA.
The Sixers held Gay and Lesbian Community night in 2004 and the Raptors held LGBT night in 2007 (via Interbasket.net). Major League Baseball has a long history of LGBT community nights.
That these events are being held shows a a social awareness and proactive approach by the NBA and its teams, which is important. They're not going to solve any problems with ignorance or discrimination on their own, but it does set a precedent which says something in and of itself. It's a token, but that's better than outright ignorance of a community. While we're a long way away from an openly gay player in the league, it's at least some small comfort to know there are forces working that aren't opposed to certain societal pushes. The league has a responsibility to act not only as an entertainer but an educator, and these kinds of promotions provide those opportunities.